Open Conference Systems, INTERNATIONAL LANGUAGE AND LANGUAGE TEACHING CONFERENCE 2019

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THE LANGUAGE CHARACTERISTICS OF COSMETIC PRINT ADVERTISING IN ENGLISH MAGAZINE ‘SEVENTEEN’
Ni Putu Isha Aprinica

Last modified: 2020-03-03

Abstract


Advertising is one way to convey information about the cosmetic product. The purpose of this study is to explain the elements of cosmetics advertising discourse. This thesis used the theory of Jakobson that describes the language characteristics of discourse. The methods used to analyze the data is the method of sorting techniques and paraphrasing. Data analysis started from analyzing the language characteristics of advertising discourse which contained in the data. From the research conducted, The characteristics possessed by the cosmetics advertising discourse certainly differ from other discourses. In the discourse of cosmetic advertising there are several characteristics that can be found, namely advertising as a persuasive discourse, the type of sentence used, the emergence of absorption and addition of elements. Repetition of forms and meanings and the use of language styles.

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