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STRATEGIC PRIORITY OF VOLCANIC ISLANDS TOURISM USING SWOT-TOWS AND FUZZY-AHP
Last modified: 2023-10-25
Abstract
Volcanic islands have great tourism potential because of pandemic free, and ideal place for tourists. Several previous studies have shown that the volcanic island is a driver of socio-economicgrowth. However, many volcanic islands have not taken full advantage of this opportunity. This studyaims to determine the priority strategy for developing volcanic island tourism in the Regency of Siau,Tagulandang Biaro (Sitaro) using the SWOT-TOWS and Fuzzy AHP methods based on the perceptionsof 15 experts. The results of data analysis show that the WO alternative strategy (29%) is the highest,namely the development of human resources through education and training, and stakeholderinvolvement in tourism development. Next were SO (27%); ST (23%) and WT (21%). The results of theglobal weight calculation show that S3 (13%) is friendliness and openness of the people to tourists.Sensitivity analysis shows that the alternative WO strategy is very robust. This study proves that thecombination of SWOT-TOWS and Buckley’s Fuzzy-AHP is effective for determining strategic prioritiesfor tourism development in Sitaro. This research contributes to the determination of the prioritystrategies for tourist development of the Sitaro. Researchers recommend future studies on touristsatisfaction to boost regional economic growth
Keywords
olcanic islands; SWOT-TOWS; Fuzzy-AHP; strategy; Sitaro; Buckley; tourism