Open Conference Systems, The 2nd International Conference on Economics, Business, and Management Research (ICEBMR)

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DIGITAL ANALYSIS OF TRENDS IN SUSTAINABLE DEVELOPMENT ISSUES
Florentinus Nugro Hardianto, Veronica Karmelia

Last modified: 2023-12-05

Abstract


The issue of sustainable development is an interesting international issue because it is related to the development process implemented in various countries in the world. The concept of sustainable development emerged in response to the negative impacts of conventional development that tend to ignore environmental, social, and economic sustainability. The issue of sustainable development came to the fore for the first time since the Stockholm Conference organized by the United Nations (UN) in 1972 as the first attempt to discuss global environmental issues and sustainable development. This paper aims to conduct a digital analysis of sustainable development issues. The analysis was conducted using the social media monitor platform Brand24. The results of digital analysis show interesting trends in sustainable development issues in terms of volume of mentions, sentiment analysis, social media reach, non-social media reach, the context of discussion, public profiles, influential sites, and trending hashtags.


Keywords


digital analysis, sustainable development, Brand24 platform

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