This research explores the role of strategic thinking in the political decision-making process for novice voters during the legislative election period in Indonesia. Using an analytical approach in qualitative research, this study explores the factors influencing first-time voters' political choices. Through surveys, in-depth interviews, and content analysis, insight was gained into understanding how first-time voters consider various factors such as party policies, candidate credibility, social issues, and interactions with their political environment. The research results highlight the importance of strategic thinking in the political election process, especially for novice voters who lack experience in political affairs. This research informs that first-time voters tend to use a more analytical approach in voting, considering the long-term consequences of their political choices. Apart from that, influences from family, peers, and social media also significantly shape their political perceptions. This research contributes to providing an understanding of the political behaviour of novice voters and the importance of strategic thinking in the context of modern politics. The implications of these findings can help political stakeholders design more effective communication strategies and target first-time voters more precisely, thereby increasing the quality of political participation in Indonesia.