ABSTRACT

This study aims to investigate the influence of social media, risk perception, financial literacy, and religiosity on the investment interest of Sanata Dharma University students. A quantitative descriptive approach is employed in this research, with the population being Sanata Dharma University students in Yogyakarta aged 18-25 years using non-probability sampling techniques with a purposive sampling type. Data collection techniques were conducted using a Likert scale questionnaire (5 points). The results of this study are expected to show that the variables of Social Media, Risk Perception, Financial Literacy, and Religiosity can simultaneously affect the investment interest of Sanata Dharma University students in the Bibit application. It is hoped that stakeholders will utilize the factors that influence on investment interest in the Bibit application.