This research aims to determine the effect of Experiential marketing, Customer Value, and Customer Trust on Customer Satisfaction at Warung Kopi Klotok, Kaliurang, Yogyakarta. The data collection method uses a questionnaire method.  The sampling technique in this study was purposive sampling technique based on certain criteria, namely people who have visited and made purchases at Warung Kopi Klotok with a sample size of 100 respondents. The data analysis technique used in this study is the validity and reliability instrument test. The data were analyzed using the classical assumption test and feasibility test. The results showed: (1) experiential marketing has a positive and significant effect on customer satisfaction, (2) customer value has a positive and significant effect on customer satisfaction, (3) trust has a positive and significant effect on customer satisfaction.

Keywords: experiential marketing, customer value, trust, customer satisfaction