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The 3rd International Conference on Economics, Business, and Management Research (ICEBMR) - Abstract
THE EFFECT OF BRAND AWARENESS, PERCEPTION OF QUALITY, BRAND ASSOCIATION, AND BRAND LOYALTY ON BRAND EQUITY OF APPLE PRODUCTS
Abstract

International Conference on Intercultural Humanities (ICIH)

Organized by Sanata Dharma University, Yogyakarta, Indonesia

in collaboration with Sogang University, Seoul, South Korea