Cahyaningtyas, Patricia Lintang Ayu, Sanata Dharma University, Indonesia
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The 2nd International Conference on Economics, Business, and Management Research (ICEBMR) - Proceedings International Conference On Economics, Business, And Management Research (ICEBMR) Vol 2, 2023
THE EFFECT OF SALES PROMOTION AND HEDONIC SHOPPING VALUE ON IMPULSE BUYING WITH POSITIVE EMOTION AS A MEDIATION VARIABLE ON VINCT STUFF PRODUCTS
Abstract PDF (422-435)