Kirana, Natasya Sharla, School of Business and Management, Universitas Ciputra, Indonesia

• The 2nd International Conference on Economics, Business, and Management Research (ICEBMR) - Proceedings International Conference On Economics, Business, And Management Research (ICEBMR) Vol 2, 2023
  THE INFLUENCE OF RISK AVERSION ON BRAND LOYALTY WITH BRAND TRUST AND BRAND AFFECT AS MEDIATING VARIABLES
  Abstract  PDF (65-72)