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The linguistic study of literature is no different from any other textual description. It is not a new branch og linguistics but the application of existing theories and methods. This study intends to determine how ideology is expressed in BPJS “Kesehatan” advertisements. This paper will analyze the four stages of social wrong occurred in the advertisements. By examining the four stages of social wrong in the text, the researcher can explain how the field of situation is being constructed. This paper also carries on some social theories and power by Foucault. The social theories reveal the irony of the advertisements. The study reveals that there is social gap in the advertisements. This research also offers the irony of the advertisements discussed by the social theories. The irony of the advertisement is about the target that felt by the marginalized people.

Keywords: Social Wrong, Advertisement, BPJS Kesehatan, Marginalization