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Having more customers, especially international customers, will lead the business owners to generate more income. Oftentimes they do not recognize that their communication skills with the customers are essential. Typically, they do not understand the customers’ needs and face difficulties when having a conversation with them.  Hence, the staff are able to develop English skills, especially speaking skills to be able to communicate effectively with foreign customers. The aim of conducting this study is to develop an English module for Cinema Bakery Staff. Therefore, the researchers created this module through observation from customers’ point of view; Communication needs. This research is conducted using the ADDIE model in Research and Development. ADDIE stands for Analyze, Design, Develop, Implement, and Evaluate. In producing this module, the researchers have gone through a need analysis at the Cinema Bakery through observation, designing a learning module that suits the Cinema Bakery staff’s needs, and developing the module. However, the limitation of this study is the researchers have not implemented it.