USD Conference Systems, Seminar Nasional Sanata Dharma Berbagi 2024

Font Size: 
PENGARUH PERFORMANCE EXPECTANCY DAN EFFORT EXPECTANCY TERHADAP USE BEHAVIOR CHATGPT MAHASISWA MELALUI BEHAVIORAL INTENTION
Petronila Lavinia Mayasi Yustianiarni, Sebastianus Widanarto Prijowuntato

Last modified: 2024-09-17

Abstract


The study that discusses technology (ChatGPT) and how this technology is adopted by certain groups (students) aims to determine the effect of performance expectancy and effort expectancy on ChatGPT use behavior in Sanata Dharma University students. Behavioral intention is an intervening variable in this relationship. Age, gender, and experience are moderator variables in the effect of performance expectancy and effort expectancy on ChatGPT use behavior through behavioral intention. Data were collected using a questionnaire distributed to Sanata Dharma University students. The data collection technique was carried out using the snowballing sampling technique and the sample used was 219 respondents. Data analysis was carried out using a quantitative approach, while data processing was carried out using SmartPLS software. The results showed that performance expectancy and effort expectancy had no effect on use behavior through ChatGPT's behavioral intention. This is shown by the p-value performance expectancy for use behavior through behavioral intention of 0.645 and the p-value effort expectancy for use behavior through behavioral intention of 0.270.

 


Keywords


Behavioral intention, ChatGPT, effort expectancy, performance expectancy, use behavior

Full Text: PDF (135-142)
slot gacor slot gacor hari ini slot gacor 2025 demo slot pg slot gacor slot gacor