Author Details

Nago, Gemma Galgani Karolina, <span style="font-size: 8.33333px;">Sanata Dharma University</span>, Indonesia

The 3rd International Conference on Economics, Business, and Management Research (ICEBMR) - Abstract
THE EFFECT OF BRAND AWARENESS, PERCEPTION OF QUALITY, BRAND ASSOCIATION, AND BRAND LOYALTY ON BRAND EQUITY OF APPLE PRODUCTS
Abstract

Seminar Nasional Fakultas Keguruan dan Ilmu Pendidikan (SNFKIP) diselenggarkan oleh Fakultas Keguruan dan Ilmu Pendidikan Universitas Sanata Dharma, Yogyakarta, Indonesia.

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