This study aims to explore and analyze the role of Jathilan art performances in supporting the economy of small traders in the local community. The main focus of this research is to understand how sustainable collaboration between Jathilan art groups and small traders can affect the increase in sales, visibility, as well as the economic well-being of traders.

This research used a qualitative approach, by conducting in-depth interviews with Jathilan art group members, small traders, and relevant stakeholders. The data obtained was analyzed using content analysis to identify patterns and key findings. In addition, economic data, such as merchants' sales before and after collaboration with the Jathilan art group, was also used to support the qualitative findings.

The results show that Jathilan performances have a significant positive impact on the economy of small traders. This ongoing collaboration not only increases the sales of the merchants' products, but also increases their visibility in the local community. In addition, the employment opportunities created by Jathilan performances also help in improving the traders' economic welfare.

This research provides a deeper understanding of how traditional cultural and artistic activities can positively contribute to supporting small traders in the modern era. It also provides a basis for the development of sustainable initiatives that promote collaboration between arts groups and small traders in supporting the economic growth of local communities.