The objective of this study is to address the issues raised during the G20 summit pertaining to the green economy, with a specific focus on the green business operations of The Body Shop Company. Furthermore, this study also makes reference to the Sustainable Development Goals (SDGs), which align with Indonesia's long-term aims.The data utilized in this study were derived from the sustainability report and annual report of the company, with the objective of assessing the financial impact resulting from the implementation of the green economy throughout the period of 2021-2022. The research methodology employed in this study involves using documentation techniques, namely relying on secondary data acquired from the company's official website. The findings of the study indicate that The Body Shop company witnessed a rise in its profitability subsequent to the adoption of the green economy. This may be attributed to the fact that customer’s perceptions of environmentally conscious businesses, particularly those offering eco-friendly items, have shown a notable improvement.