Font Size: 

The present study investigates the interplay between student participation, university image, and institutional support in promoting pro-environmental behavior among students enrolled at Sanata Dharma University. The study used a multiple regression analysis approach to examine the relationship between variables. The sample consists of 250 students from various academic areas, and data is collected mostly through the use of a questionnaire. The research hypotheses are created based on three fundamental claims. The initial hypothesis posits that there exists a substantial relationship between student engagement and the cultivation of pro-environmental behavior within the student population. Additionally, it is anticipated that the perceived image of the university will partially influence the development of students' pro-environmental attitudes and behaviors. Finally, it is argued that institutional support plays a vital role in promoting environmentally friendly behavior among students at Sanata Dharma University. If the findings of the multiple regression analysis are consistent with these hypotheses, it is probable that strategic interventions aimed at increasing student engagement, enhancing the university's reputation, and providing institutional support will be effective in fostering pro-environmental behavior among students.