This research is about how to plan a marketing communication strategy in a local startup company PT. JogjaKita Multi Andalan. JogjaKita is an application on demand sevices released in 2020 by the nation's children with  the spirit of mutual cooperation that aims to contribute to improving the welfare of the people of Yogyakarta. JogjaKita is an on-demand services application  equipped with media sharing content for its users to expand consumer networks and as a means of promotion to form brand awareness. This study aims to determine the marketing communication strategy of PT. JogjaKita in increasing brand awareness as an on-demand services business in 2020-2022. The theoretical framework consists of marketing communication strategies, marketing communication mix theory, and brand awareness. This research approach is qualitatively descriptive. Data collection was obtained from interviews and documentation. The results of this study show PT. We use all elements of the marketing communication mix to increase brand awareness, but the most effective is interactive marketing. The brand awareness that JogjaKita has achieved is brand recall.