This abstract tamplate is arranged by Internasional Conference on Economic, Business, and Management Purpose – The purpose of this paper is to determine whether the effect of service convenience and service quality has an effect on customer loyalty, with customer satisfaction as a mediator, using a literature review. This paper is to provide an in-depth understanding of what factors can increase customer loyalty, both directly and indirectly, using articles that are relevant to the research.

Methodology – The research methodology uses a systematic literature review (SLR) data collection using a database sourced from Google Scholar publications using the keywords "service convenience, service quality, customer loyalty, and customer satisfaction" obtained 60 articles have been evaluated in this study..

Originality - The implementation of this research is to find out more about the effect of service convenience and service quality on customer loyalty and customer satisfaction as a mediator. This literature will show a variety of different influences on customer loyalty.

Findings and Discussion –  The results showed that service convenience and service quality generated from several literatures were proven to have a positive influence on customer loyalty. Besides that, customer satisfaction is also influenced by service convenience, service quality and has also been proven to affect customer loyalty. This is a finding in this study and can be empirically conceptualized.