The growth and sustainability of an organization will greatly depend on the changes it makes. One organization that is interesting to research when talking about change is seminary. In order to find answers related to coaching methods in seminaries, researchers conducted research at one of the major seminaries in Yogyakarta, namely the Anging Mammiri Major Seminary. This research was conducted to determine the current process of developing prospective priests at seminary. To achieve this goal, researchers conducted research to map the current strategy of the seminary by using the nine blocks adaptation in the Business Model Canvas to determine the current position of the organization. The data collection process was carried out through surveys with a qualitative approach and Focus Group Discussions. The data are classified based on blocks in the business model canvas and then analyzed based on supporting literature. The research results show that the current coaching process at seminary can be mapped into nine elements of the Business Model Canvas block, however the seminary can still optimize its business model. This can be done by continuing the analysis of each existing block and optimizing things that build the current business model.