Last modified: 2023-11-17
Abstract
Over the last four decades, the Indonesian government has championed community-based tourism, utilizing the tourism village approach to combat poverty and propel sustainable development, encompassing socioeconomic growth, cultural preservation, and nature-based conservation in rural areas. The purpose of this study is to explore Pentingsari tourism village as a tourism social enterprise toward Successful Tourism Social Entrepreneurial venture. The study employs qualitative approach using case study design to data collection. The study design used a case study Pentingsari tourism village, where three methods for data collection were employed: observations, unstructured interviews, and literature review. Field images and descriptive analysis techniques were used to analyze the findings. The study revealed that Pentingsari Tourism Village operate as a tourism social enterprise since it demonstrates its hybrid structure, autonomy, social, commercial, environmental logics and adheres to the triple bottom line framework is evident in its operations.This study shed light on the specific case of Pentingsari tourism village as a tourism social enterprise by highlighting its unique criteria, successful tourism entrepreneurial activities, addressed challenges and call for future work.