Miniso has been mentioned and discussed on social media., This proves the level of enthusiasm of Twitter social media users who pay attention to Miniso and use it as a positive topic for discussion. Miniso is also succeeded in getting a potential reach of 1.8 million people discussing retail-related topics via their personal mobile devices. These results show that Miniso has succeeded in using its social media as a place for promotional activities to generate many impressions on just one social media, not to mention other social media which are also active in carrying out various interesting advertisements. Moreover, this study aims to determine the effect of Media Advertising and Word of Mouth towards the performance of purchasing decisions in the City of Palembang. Research data obtained from 120 respondents who filled out online questionnaires that were disseminated through google form. The data was processed by quantitative methods. Results show that: (1) has Media Advertising has a positive influence on purchasing decisions. (2) Word of Mouth has a positive effect on purchasing decisions. This study can serve as a resource for other researchers conducting related research as well as an assessment tool for the Miniso corporation.