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Social enterprise is a promising approach to addressing social and environmental challenges. Family-owned ventures have emerged as one of the most important forms of enterprise in the last few decades. This paper explores the importance of social impact strategies in the context of family-owned enterprises and their role in achieving sustainable entrepreneurship. The study uses a qualitative research methodology with in-depth interviews as the data collection technique, combined with document review techniques for case study analysis. The research aims to fill in some of the gaps in the literature that the research focuses on. The article concludes with an overview of the existing literature and can serve as a foundation for understanding the theoretical frameworks and concepts related to social environments.

social impact; strategies; family-owned ventures; sustainable entrepreneurship; social responsibility.