This paper investigates the experiential marketing efficacy of the Jiwa Jagad Jawi video, scrutinizing its impact on viewers through emotional engagement, cultural immersion, storytelling, and authenticity. Employing a qualitative approach, it analyses viewer comments sourced primarily from YouTube, alongside literature and case studies. The video is lauded for its ability to immerse audiences in a sensory-rich journey, evoking profound emotions, triggering memories, and fostering cultural connections. Through captivating visuals and authentic storytelling, it transcends traditional advertising methods, leaving a lasting impression and forging deep-seated connections with the audience. The findings underscore the transformative potential of experiential marketing strategies, providing valuable insights for future brand campaigns seeking to engage and resonate with audiences on a meaningful level.