This study examines the impact of vouchers, free shipping, and flash sales on consumer purchase interest in Shopee Food, focusing on students at Sanata Dharma University. The research aims to analyze the effectiveness of these marketing strategies in enhancing customer satisfaction and increasing sales. The study employed a survey method, distributing questionnaires to 100 students who use Shopee Food. The results indicate that vouchers, free shipping, and flash sales significantly influence consumer purchase interest. The findings suggest that Shopee Food should maintain these promotional strategies to optimize customer satisfaction and expand its market share. The study contributes to the understanding of consumer behavior in the e-commerce industry, particularly in the context of online food delivery applications.

Keywords : Vouchers, Free shipping, Flash sales, Customer Purchase Interst, Shopee Food.