Proceedings International Conference On Economics, Business, And Management Research (ICEBMR) Vol 2, 2023
PRODUCT DEVELOPMENT CAPABILITY AND MARKETING INNOVATIVENESS: EVIDENCE FROM INDONESIAN SMALL LOCAL FOOD PRODUCT | PDF (547-555) |
Berta Bekti Retnawati, Okti Ruenda, Bernadeta Irmawati, Christiana Retnaningsih |
Accepted Abstracts
PRODUCT DEVELOPMENT CAPABILITY AND MARKETING INNOVATIVENESS: SOME EVIDENCE FROM INDONESIAN SMALL LOCAL FOOD PRODUCT | |
Berta Bekti Retnawati, Bernadeta Irmawati, Christiana Retnaningsih, Okti Ruenda |
International Conference on Intercultural Humanities (ICIH)
Organized by Sanata Dharma University, Yogyakarta, Indonesia
in collaboration with Sogang University, Seoul, South Korea