The role of English as a lingua franca really challenges English teachers to facilitate students with socio-pragmatics awareness. Specifically, at university level, the teachers seldom provide them with language exposures which elaborate them on socio pragmatics awareness. To fill this void, providing learning activities in which the students get social practices are urgent to be applied. Therefore, we implemented Audio-Visual Karaoke (AVIOKE) to bring the real context into our learning platform and foster their active participation in the classroom. This article specifically describes our experience of deploying AVIOKE at university level. In this AVIOKE project, the students had freedom to express ideas and collaboratively created a multimodal text based on the audio-visual media provided. These activities assisted them in vocalizing their real life experiences. The practical implementation of the project is that the teachers of English are able to apply AVIOKE to engage the students in meaningful activities, therefore they are able to communicate using English with others in myriad situations appropriately.