Nago, Gemma Galgani Karolina, <span style="font-size: 8.33333px;">Sanata Dharma University</span>, Indonesia

• The 3rd International Conference on Economics, Business, and Management Research (ICEBMR) - Abstract
  THE EFFECT OF BRAND AWARENESS, PERCEPTION OF QUALITY, BRAND ASSOCIATION, AND BRAND LOYALTY ON BRAND EQUITY OF APPLE PRODUCTS
  Abstract