Utami, Maria Retno, Universitas Sanata Dharma, Indonesia

• The 2nd International Conference on Economics, Business, and Management Research (ICEBMR) - Proceedings International Conference On Economics, Business, And Management Research (ICEBMR) Vol 2, 2023
  THE INFLUENCE OF FASHION INVOLVEMENT, POSITIVE EMOTIONS AND AFFILIATE MARKETING ON IMPULSE BUYING GENERATION Z
  Abstract  PDF (492-500)