Study This study role moral ethics as foundation in build and strengthen 3R culture (Reduce, Reuse, Recycle) in society to maintain sustainability environment . The existence of a number of waste and exploitation from source Power nature in Indonesia become enough problems​ urgent For overcome . The prevalence culture consumptive often overlooked​ impact term the length that occurs to environment . The existence of the 3R program is hoped to can become solution practical , but its sustainability depends on the awareness and moral ethics of each individual . study This used method qualitative with approach studies literature . Analysis done to draft ethics environment , in particular ethics ecocentrism , and its relationship with moral principles and implementation from 3R. Focus on analysis This How understanding individual to not quite enough moral responsibility to nature can influence behavior real in management waste . Research This aim  a danya crisis less human​ care with environment . The results of study This show that moral ethics play a role important in push renewal pattern think society . There is responsibility responsibility , simplicity , and caring , motivating individual No only just know but also participate as well as act in reduce , use back , and manage rubbish  For can used back . With existence education instilled moral values since early become key For manifest state 3R no only nature technical , but become style life that can accountable answer . Relevance to research about “Moral Ethics in 3R culture (Reduce, Reuse, Recycle) for “Protecting the Environment” is very high and has strong urgency​ in context issues environment moment This .