Herawati, Salsabila Eka, <span><span>Universitas Sanata Dharma</span></span>, Indonesia
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The 3rd International Conference on Economics, Business, and Management Research (ICEBMR) - Abstract
THE INFLUENCE OF E-WOM, CELEBRITY ENDORSEMENT, AND CUSTOMER REVIEWS ON PURCHASE INTENTION STUDY ON CONSUMERS OF BLOOMERY PATISSERIE YOGYAKARTA
Abstract -
The 3rd International Conference on Economics, Business, and Management Research (ICEBMR) - Fullpaper
THE INFLUENCE OF E-WOM, CELEBRITY ENDORSEMENT, AND CUSTOMER REVIEWS ON PURCHASE INTENTION STUDY ON CONSUMERS OF BLOOMERY PATISSERIE YOGYAKARTA
Abstract PDF (270-284)
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