Open Conference Systems, Undergraduate Conference (UC) 2022

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INSTAGRAM USERS’ PERCEPTION TOWARDS CODE SWITCHING UTILIZATION IN SOCIAL MEDIA COMMUNICATION
Yashinta Ratri Nur Widiasri

Last modified: 2022-07-22

Abstract


People frequently use their social media as the easiest way to share their personal feelings and experience in their own language. Sometimes, the users use another language to express their feelings although those words consist of their own language. The users oftenly switch the code in order to simplify the meaning of the sentence towards their interlocutors. The research aims to discover how users’ put meaning of code-mixing in Instagram platform. Instagram was chosen as the platform to be researched due to the highest number of the users compared to other social media. This study used a qualitative method to gather data from participants. Researcher conducted the study by doing a survey with 10 participants who use Instagram to share their daily activities. This study gathers the data by collecting Instagram users’ perception about the utilization of code-mixing. As a result, Instagram users send a delightful perception towards the use of code-mixing. Participants think that the use of code-mixing is expected to help them in doing the communication, and also join the trend.

Keywords


Code-mixing, Delightful, Helpful, Instagram, Social media