The rise of individualistic lifestyles has become a social phenomenon that has triggered a shift in values ​​in society, especially among the younger generation. Individualistic attitudes and the decline of collectivist spirit have led to a decline in social awareness, empathy, and solidarity in society. This phenomenon is inseparable from the influence of Western culture, which is slowly eroding the noble identity of local cultural heritage. Social values ​​such as solidarity, unity, and harmony, which were previously passed down through traditional wisdom and expressions, are now starting to be marginalized, especially in certain regions. In this context, the wisdom of the Ende-Lio and Atakelen communities exists as an educational tool and relevant social practice to rebuild social awareness amidst the tide of individualism. Wisdom such as Wee Tu'a Ngere Su'a, Maku Ngere Watu Lowo, and Witin Lamabura Wela Ingu Lolon contain noble values ​​such as responsibility, solidarity, caring, togetherness, and persistence in work. These values ​​are not merely expressions used in traditional community events in ancient times but continue to be lived by the local community and passed down from generation to generation as part of a cultural identity that is always maintained and preserved. This paper aims to explain the comparative meaning of these adages and their role in shaping the character of the younger generation so that they continue to uphold social values ​​amidst global challenges. Using literature study and interview methods, this research aims to explore the philosophical meaning contained in traditional adages as a source of knowledge and guidelines for harmonious community life. The results of this study indicate that local cultural heritage has resilience and relevance in shaping the character of the millennial generation, and is able to balance the increasingly strong current of individualism in life.