This research is an analysis of the directive features used in institutional posters throughout various organizational environments.  Using a qualitative discourse analysis methodology, the research investigates how directive language, visual elements and power relations are implemented in the posters collected. The corpus of the research consists of 10 posters collected from academic institutions, government offices and public service organizations. These posters deliver common examples of institutional communication goals of regulating public behavior. Findings reveal that commands and authoritative visuals are strategically employed to reinforce institutional authority and clear messaging. This research contributes to the insight of how institutional discourse conveys directive through language and visuals.