This study investigates how language constructs power relations in Greta Gerwig’s Barbie (2023), utilizing the framework of Critical Discourse Analysis (CDA). Focusing on selected dialogues that illustrate shifts in female power dynamics, particularly the contrast between Barbieland and the real world, the analysis examines linguistic choices and patterns of conversational control to uncover how language operates as a means of asserting identity, exercising dominance, and reinforcing ideological structures. Notably, the term “patriarchy” is mentioned approximately 40 times throughout the film, underscoring its central thematic concern with gendered power structures . Furthermore, a critical content analysis identifies three main things such as patriarchy, hegemonic masculinity, and postfeminism through systematic coding of the film’s transcripts and visuals . These findings reveal that Barbie serves as a discursive site where power is negotiated and contested, with language functioning both to perpetuate and to resist patriarchal norms. By integrating linguistic and cultural critiques, this study contributes to a deeper understanding of how media texts employ the relationship between language and power.