USD Conference Systems, Seminar Nasional Sanata Dharma Berbagi 2024

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THE EFFECT OF EXPERIENTIAL MARKETING ON RE-PURCHASE INTEREST IN RAA CHA SUKI AND BBQ RESTAURANTS IN DENPASAR
Made Chandra Nirmala Buana

Last modified: 2024-07-18

Abstract


The purpose of this study was to determine and analyze the effect of experiential marketing on re-purchase interest in the restaurant Raa Cha Suki and BBQ in Denpasar. This study is a quantitative descriptive type with data collection using interview techniques and the dissemination of questionnaires. The population is the entire customer restaurant Raa Cha Suki and BBQ in Denpasar and the number of samples in this study was determined based on the factor analysis module because the number of population can not be determined and the number of samples in this study amounted to 50 people. Data were analyzed using Smart PLS 3.0. The results showed that experiential marketing is influential and significant to the re-purchase interest in the restaurant Raa Cha Suki and BBQ in Denpasar.


Keywords


Experiential Marketing, Re-purchase Interest

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